CRM / Telecom Automation
EBSolution CRM, Campaigns and Telephony Automation
Connecting CRM, SMS, voice calls and fax into one operational communication hub.
Client / context
EB Solution
A multi-module CRM and communication automation platform with contacts, campaigns, Twilio SMS, 3CX call control, live calls, SmartFax, DID/OCID mapping, branches and webhooks.
Client view
The business problem behind the build
The platform supports teams that need campaign automation, inbound/outbound communications, phone number mapping, live call visibility, contacts, branches and fax workflows in one place.
Challenges
- Communication activity was spread across CRM tools, telephony systems, SMS providers and fax workflows.
- Teams needed contact syncing, campaign sequencing and webhook-based automation.
- 3CX and Twilio workflows required tenant-aware settings, retries and operational logging.
- Live call and phone number mapping needed to be manageable from an admin portal.
Goals
- Centralize contacts, branches, campaigns, numbers, SmartFax and live-call modules.
- Automate SMS and voice campaign execution with provider logs and campaign stats.
- Connect Twilio, GHL, HubSpot and 3CX workflows through webhooks and cron jobs.
- Make telecom configuration manageable for non-engineering operations teams.
Outcomes
What changed once the system fit the workflow
The goal of each engagement is practical operational improvement: fewer manual handoffs, clearer visibility and a stronger platform for future work.
Built campaign modules with SMS/voice logs, steps, triggers, stats and scheduling data.
Added Twilio inbound, Twilio event streams, GHL SMS and contact sync webhook handling.
Implemented 3CX call-control, active-call proxying, phonebook sync and duplicate cleanup workflows.
Created CRM modules for contacts, branches, DID mapping, OCID mapping, SMS auto-reply and SmartFax.
Technical view
Architecture and implementation notes
PHP/MySQL modular CRM with webhook routes, cron workers, campaign tables, provider integrations, tenant-aware settings and call/fax processing modules.
Campaign engine
Campaigns, steps, triggers, SMS logs, voice logs, stats and scheduled execution workflows.
Telephony integration
3CX call control, active calls, call placement, contact export, duplicate cleanup and live call views.
Webhooks and CRM sync
Twilio inbound messages, event streams, GHL SMS, GHL contact sync and HubSpot-driven workflows.
Number and fax operations
DID/OCID mapping, SMS auto replies, SmartFax, incoming fax and outbound fax workflows.
Integrations
Engineering highlights
- Webhook entry points for Twilio, event streams and GHL sync.
- Job locking and retry-safe cron workers for campaign SMS and calls.
- Tenant-aware 3CX settings and telecom mapping modules for operations teams.
Facing a similar challenge?
Share the current process, the tools involved and the outcome you want. We will help identify the right architecture, integrations and delivery path — the same way we did for EB Solution.